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ONLINE MARKETING
Qvalpro specializes in Internet Marketing, Web Promotion, Email Marketing, Newsletter Promotion Services, Search Engine Optimization (SEO), Search Engine Sumbission and Search Engine Top Ranking. We help companies to present a polished online image. Our website promotion services provide instant and verifiable increases in traffic. 'Qvalpro' provides services for marketing the customer's website and making it popular by registering it with leading search engines and tracking the response to the website.
Some people mistakenly believe that as soon as a site is on the Internet, the search engines will automatically index their site and people will start visiting their site from Day 1. This is not true. Once your site is live (i.e. uploaded and accessed through the Internet) you need to concentrate on web site promotion. This step will really give you a powerful Net presence. It is easy and it is fun, so let us jump right into it. All search engines have certain criteria for indexing and ranking websites. The more criteria a webpage meets, the higher is its search engine ranking. Web Marketing specialists at Qvalpro analyze the customer's homepage and prepare detailed reports on the ‘search engine friendliness' of the site, recommending the changes and adjustments necessary to boost the website's ranking.
Our services include Search Engine Optimization, Search Engine Marketing (PPC), Social Media Marketing (SMM), Link Building campaign, Content Marketing and Reputation management in addition to the custom SEO solutions which we deliver for our clients.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.
Pay Per Click (PPC)
Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy (SEO) and a Short Term Strategy (SEM). Search Engine marketing (PPC – Pay Per click) does not have a maturity period like SEO but, rather yields instant results. The complete marketing mechanism is dependent upon a customers interaction with the advertisement on search engines. The Business owners pay the Search Engines based on the number of visitors - that they get to their site through the clicks on the ads.

Qvalpro helps you create the most effective and budget conscious PPC campaign in order to get the maximum mileage out of your buck. The core of a great PPC strategy is the selection of right keywords which would target the right customers and also are not priced high. PPC is a time tested mechanism for generating targeted leads – which translates to a greater conversion rate – taking your company to a higher stage of growth.
Social Media Marketing
The fact is that our websites reside in the social space of web – and all the rules of civics applies to our website too. It is imperative that our website is perceived as a contributor of some value for the web citizens. Social media marketing is umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.

Social media can relate to any type of media which is user generated and it is consumed and distributed by the users in turn. Some popular social media tools are - RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, Article contribution, Press release, etc.
Link Building
A Link Building campaign refers to all the activities performed to get 'vote of approval' from other sites in the web. This vote of approval is reflected by the presence of incoming links to a site. Its a thumb rule of Search Engine ranking process that – more the number of incoming links, the higher the popularity of a website – which in turn means a better visibility and ranking.

Any Search Engine expert will tell you the importance of a good link building campaign, but they will also vouch that it is the trickiest piece of a SEO process. The quality of links is also very important and the quality is indicated by the PR (Page rank) of a page. The higher the Page rank for an inbound link page, the higher the 'vote of approval' for your site.
Content Marketing
Content is at the center of all the site related action – Sales, Conversion, Conversation, Ad revenue, Search Engine rankings and most important of all – traffic. But, are we talking about the site content for content marketing purposes? Content marketing is also called Syndication marketing – because we let the consumer subscribe to our contents if they are interested and not push that in their face.
Reputation Management
Any business is always preceded by its reputation. That holds true for any business environment – offline or online. There is no denying the fact that business is cut-throat and this is compounded by the presence of unscrupulous competitors, ex-employees who feel left out and dissatisfied customers. Since Internet is a democratic platform, the freedom of expression takes on a totally different meaning and it becomes a free for all warfare of words. The result is a dent in reputation and this particularly hurts if you have persevered to be ethical and give your best both as an individual and as a company.

Search Engine Reputation Management (SERM) is a collective process of protecting the image of a brand, company or individual. Many times this involves a counter-attack on the source responsible for the damage. Every traffic intensive social network is utilized for the damage control effort. This might include – writing new blogs from company heads, flurry of new articles, new press releases, etc.